Product Marketing Associate

BluePenguin Payments | Full-time | Alpharetta, GA

About BluePenguin Payments

BluePenguin is a payments technology company, often called a “fintech” that provides a software-as-a-service platform helping businesses remove friction from their accounts payable processes. Businesses in the USA write over $10 trillion in paper checks annually to pay their bills; our technology helps convert that to digital payment cards and other forms of payment, reducing risk and manual effort, and giving our users the opportunity to earn rebates for every bill they pay.

Because of our size, people joining our company must understand they will be defining the role they occupy, not just adhering to the terms of a job description. Our hires need to be a blend of thinkers and doers, who are just as interested in creating procedures and standards for future resources to follow as they are in getting the day’s work done. We pride ourselves in being able to “punch above our weight” in organizational maturity when it comes to financial compliance, technology security and general professionalism; that’s why our customers and partners trust us with millions of dollars every day. In other words, people looking for highly formulaic roles simply will not thrive at BluePenguin today. However, people who want to rise to the challenge of performing a role and defining what that role *should* be and providing leadership both to the organization today as well as those who will follow them, will find a challenging and rewarding journey.

We offer a warm, inclusive culture that gives everyone a voice, respects work-life balance, and provides high-quality benefits including medical, dental, disability, retirement with matching contributions, and stock options for selected roles.

The Role

As our Product Marketing Associate, you will play a hands-on role building BluePenguin’s marketing foundation from the ground up. This is an execution-focused position ideal for someone early in their marketing career who wants high ownership and visible impact.

You will create the materials, documentation, and processes that sales, product, and customers rely on every day. You will work closely with product, sales, and operations, and you will help define how product marketing operates at BluePenguin as we grow.

This role prioritizes shipping useful work over pure strategy. High-level positioning and messaging direction will continue to be guided by leadership while you focus on execution and foundation-building.

Key Responsibilities

Sales Enablement & Collateral (primary focus)

• Create and maintain sales tools including one-pagers, battle cards, FAQs, demo scripts, and pitch deck content
• Develop clear, compelling product messaging and value propositions that sales can use consistently

Product Documentation & Training

• Create or collaborate on documentation for our services (written, video, and other formats)
• Convert product information into training materials for sales, account management, and external partners
• Keep documentation accurate and up to date as products evolve

Launch Support & Content

• Support go-to-market activities for new products and features with messaging, collateral, and internal readiness
• Draft blog posts, case studies, web content, and other customer-facing materials in collaboration with product and sales

Market Intelligence & Process Building

• Conduct basic competitive research and maintain simple competitive intelligence assets
• Gather and surface customer feedback and insights to the product team
• Help define and document marketing processes and standards so future team members can build on them

What We’re Looking For

Required

• Exceptional written communication and storytelling skills — you can turn complex product information into clear, customer-friendly language
• High ownership and self-starter mindset; comfortable figuring things out with limited direction
• Strong collaboration skills and a professional, cooperative approach when working across teams and with vendors
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience)
• 0–3 years of marketing, content, sales enablement, or related experience (internships and entry-level roles count)

Preferred

• Experience creating sales collateral, product documentation, or training materials
• Exposure to B2B SaaS, fintech, or payments
• Familiarity with tools such as MS Office, Canva, project management software, or CRMs
• Genuine interest in startups and building something from the ground up

Success in This Role Looks Like

• Sales consistently uses the materials you create
• Product documentation and training assets are accurate, usable, and no longer a bottleneck
• You establish simple processes that make the marketing function more scalable
• You receive strong feedback from cross-functional partners on quality, responsiveness, and ownership

Compensation & Benefits

• Salary: $55,000 – $75,000 per year (commensurate with experience)
• 401(k) with company match
• Medical, dental, vision, life, and disability insurance
• Flexible spending and health savings accounts
• Paid time off and parental leave
• Employee assistance program and employee discounts
• Hybrid work arrangement
• Stock options for selected roles

Logistics

• Job Type: Full-time
• Work Location: Initially full-time in office (Alpharetta, GA); hybrid flexibility over time. Reliable commute or willingness to relocate required.
• Schedule: Flexible within business needs

BluePenguin is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.